Eat the Ice Cream
Ads are clearly at their best when they channel dystopian science fiction. This reminds many people of Black Mirror, but it reminds me of Brazil because I’m just that much older. And I think the music is deliberately calling back to Brazil.
Black Mirror has won its first Emmy, for the lovely episode “San Junipero”, which we failed to give a Hugo to. Nobody will remember Hugo winner in 20 years’ time, but “San Junipero” is a classic. Also not as utopian as it appears at first glance. Eat the ice cream.
Meanwhile I’ve been using Nuzzel’s newsletter system for a few weeks. Thanks to the 11 of you who have subscribed! But I’m not sure it’s working out. When it autoposts to Facebook, it looks just like a share of the top story. I might just try a daily Medium post with links and commentary instead. But how will I remember to do it regularly?